If you have been trying to work online for some time are still unsure about Search Engine Optimization (there ya go, that’s what SEO is!) this this article is perfect for you.  In this article, you will learn  how you can apply it effectively, and what you must do to be sure you don’t get your site penalized.

(Before starting, Goole Conquest Authority is a training product that goes over SEO in absolute detail, but for now, you can start right here.)

As I said in the above paragraph, SEO means search engine optimization. The number one question new online marketers wonder is what is a search engine? I know this is extremely basic, but this is where you need to start.  Once you learn the very basics, when you begin to discover more on the SEO topic, you will have a complete understanding of exactly what it is.

Search engines are the places you go to when you are trying to find something on the interent. In example, Google, Yahoo, MSN, Ask, etc. Those sites are all search engines. When you are looking for an answer on the internet, you visit a search engine, type in the information you are searching for, and bam! The search engine “searches” the web for you and brings up pages of all the websites on the internet that are relevant to your keywords.

You know what a search engine is and you know what SEO is.  Now let me describe to you how you can optimize your site for it.

The number one thing you must do before any optimization, is you must determine the targeted keywords you will use for your site. To be more specific, finding the search phrases you want your site to rank for with the search engines. An example of this would be:

Let’s say you have a website loaded with fixing computers. People who are looking for information on repairing their computers might search for these phrases: how can I get my computer fixed, my computer has a blue screen, or my computer is broken. These phrases would all be considered long tail keywords, and those are what you would want to aim for, because they are the terms that people search the search engines for.

Make sure when chosing your keywords or key phrases, they are actually phrases that get looked for, if not, you won’t get any traffic to your site. (Another tip is to make sure you pick keywords that don’t have a lot websites targeting them. You may still never get traffic if there is too much competition.) I highly recommend using a keyword research tool to find some hidden ones. You can use Google’s free keyword tool, or Wordtracker’s free tool if money is an issue. They are excellent starter tools, and they do the job just fine. Once you start making some money, I really do recommend you get a paid tool because they are so much more effective, and you can really find some good keywords.

You can read out more about keyword research and finding good keywords here.

Okay, now you have your keywords picked, the next step is to be sure your website is optimized for those keywords. So how do you do this? It’s pretty simple really.

The first rule is always title your page or post with your keywords. This is known as your title tag. Title tags have a very big influence on the search engines when they visit your site, so whatever your title is, the search engines will assume it is a keyword and you want to rank for it. This goes for your domain name as well. Your page/post title and your website title (domain name) are extremely large factors in the SEO world.

Once you have bought your domain (your URl), and you have chosen your targeted key phrases or words, the next phase is to add content to your website or blog. Your article should be between 400-500 words at least, and make sure you include your targeted keywords or phrases at least 2-3 times in the content. Do NOT go overboard with this, or you may get penalized. Take care the keyword density is not over 7% (amount of keywords vs. actual words on page). Staying below 6-7% is much better. If you go over this recommended safety net, the search engines may see you as “keyword stuffing”. Keyword stuffing means using your keywords over and over again, and your website will pay for it if you do that, I promise.

The more content you have on your page, the better chance you will have of being able to get all your keywords in and not make it look like you are keyword stuffing. In other words, keep your posts and pages long, and you can get all your keywords in. Search engines like long text articles and unique content.

Do not worry about getting every keyword phrase in your article multiple times, because the search engines are smart, and if you have a quality site, Google will rank you for keywords you never even tried to rank for. The most important goal is putting your main phrase in 2-3 times, and the others at least one time.

There ya go!  That’s SEO in a nutshell. Teach yourself as much information as you can about the matter, because it truly will benefit you in the end.  To learn SEO takes some time, but you will be a pro in no time.

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